Client: Radnor Hills (collab with Wildish & Co.)

Role: Sonic Branding / Composer / Sound Design

Brief:

Radnor Splash needed a fresh, family-friendly identity to match their sugar-free flavoured water. The campaign had to be punchy, playful, and unmistakably fruity—something that would catch ears as well as eyes.

What We Did:

We built a complete sonic identity from the ground up: splashy textures, fruit-popping sound design, and bespoke tracks to match the campaign’s colour-coded scenes (Gaming Night, Big Shop, Tennis Match). Each flavour got its own vibe, with modulated bottle samples, warped drums, and synthy bursts that mirrored the visual explosions. The shout of “SPLASH MOB!” became a sonic anchor—bold, cheeky, unforgettable.

Outcome:

The campaign aired across TV, digital, and in-store, with the sound as sticky as the visuals. Retailers and consumers alike latched onto the “SPLASH MOB!” hook, and Radnor Hills walked away with a flexible sonic toolkit that will grow with their range.